Why an Apple Car Makes Sense for the Company


Back in 2010, when Google revealed that it was working on self-driving cars, the auto industry reacted with a blend of confusion and curiosity.

Why would Google, an Internet search engine and advertising company, want to develop a car?

Five years later, conventional automakers and suppliers understand the answer. And they’re responding by racing Google to perfect computer-piloted driving.

Continue reading at AdAge.com

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