Lester Holt vs. Brian Williams Ratings: Why Everyone's Looking at Them Wrong


In the rush to spell the doom of NBC’s 45-year-old evening news flagship, media reporters and civilian rubberneckers last week engaged in a very public and foolhardy exercise in confirmation bias.

In case you’ve been languishing in a Boston-area snow cave for a couple of weeks, “NBC Nightly News” on Feb. 10 suspended its chief anchor and managing editor, Brian Williams, for six months without pay. The 55-year-old anchor’s various misrepresentations and misrememberings jeopardized the credibility of the news agency and the nation’s No.1 evening newscast, and so it was decided that he had to go.

NBC News veteran Lester Holt subbed in on Feb. 9, two days after Mr. Williams removed himself from the newscast for what the anchor had hoped would be merely “the next several days.” That’s when those reporting on the business of broadcast news began to stumble all over themselves.

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