The First 30 Days: Lessons from a New Job as Social Media Leader
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Thirty days ago I stepped into the role of Digital Governance Center of Excellence lead at SAP. It’s quite an immersion as I embark on leveraging great work done in the past to kick-start the next gen of social media channel governance. But social media remains a “wild kingdom” that’s tough to harness, so here are my tips for anyone entering a new leadership role in the social media space. I focus here on governance, but I think the lessons are widely applicable.
My top three takeaways after 30 days:
1. Find mechanisms to harness the best practices from “leaders of the pack.” Information too often stays within the domain of the early practitioners, while others struggle up the same learning curve and waste time. The best thing we can do is leverage the learnings of the teams who’ve mastered an approach to raise the level of performance across the board. Examples:
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