Hasta La Creative!

Jim Butler’s home, a rustic four-bedroom overlooking a marsh in Southampton, N.Y., is quiet. On a weekday afternoon in February, the snow, piled up over two feet, muted what little noise the water made.

Inside, however, the house buzzed with digital life.

Before leaving his primary home in New Jersey, Mr. Butler, president of Roundarch Isobar, a Dentsu Aegis digital agency, uses his iPhone to switch on the five Nest smart thermostats at his Southampton home. En route, he pulls out his phone again, navigates to the “smart home” folder containing six apps, and taps the screen for the August Smart Lock. He adds my phone number, and almost immediately, I receive a text prompting me to download August’s app.

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