Hasta La Creative!

After making stops at many of the industry’s top agencies (Cliff Freeman, Saatchi, BBDO, Wieden & Kennedy, Goodby, Silverstein & Partners and 180), Ari Weiss joined BBH, New York, in 2011 as executive creative director and recently was named the agency’s new chief creative officer.

Under his leadership along with John Patroulis, who was elevated to New York creative chairman, the agency has created award-winning work like Axe’s “Susan Glenn,” which brought a new, more thoughtful voice to the high testosterone brand, and Sony Playstation’s “Greatness Awaits” campaign, a multiplatform effort that included not only standout films but innovative digital plays, including a gamers auction site devoted exclusively to the exchange of gear from the Playstation universe.

In the latest installment of Six Things, Mr. Weiss offers a closer look into his world, which includes tales of rejection, embarrassment and weed.

Continue reading at AdAge.com