Feb
03
Native Ads Were 'Inside' 10% of Digital at The New York Times Last Year
Posted in: Uncategorized
The New York Times’ native-advertising product Paid Posts comprised “inside of 10%” of the company’s digital-ad revenue last year, according to Meredith Kopit Levien, executive VP-advertising at the Times.
Digital-ad revenue in 2014 climbed 11.8% to $182.2 million.
That would mean the Times sold up to $18 million worth of native ads in 2014 — or “inside” that number, anwyay. A Times spokeswoman declined to elaborate.
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