Dec
04
Gap's Global CMO to Depart Early Next Year
Posted in: Uncategorized
The architect behind Gap’s marketing overhaul is leaving the company.
Global CMO Seth Farbman is departing his role effective Jan. 31, though he will stay on as an advisor for a period of time. This marks the second high-profile marketing exec to decamp from the brand in recent months. In September, Marcela Aguilar, Gap’s senior global director-marketing communications, left to become director-global marketing communications at Apple.
There is no immediate successor for Mr. Farbman, but “we have a strong bench of internal and agency talent to support Gap brand as we determine his replacement,” a Gap Inc. spokeswoman said in a statement.
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