Coca-Cola's Javier Sanchez Lamelas on needing emotion and innovation for storytelling

Strategically planning the direction of Coca-Cola’s European marketing output can be challenging but creating content that is emotionally relevant makes it all worthwhile, says Javier Sanchez Lamelas.

No Responses to “Coca-Cola's Javier Sanchez Lamelas on needing emotion and innovation for storytelling”

Post a Comment