Hasta La Creative!

Over the past year, Apple has taken several steps to prove that iAd, its costly mobile-ad network, is still around. But one of the company’s top analysts has all but called it a zombie.

During a talk on Apple’s business at the Business Insider Ignition conference, Gene Munster, a senior research analyst at Piper Jaffray, said iAd is “not a focus for Apple,” adding he does not expect any changes over the next two years.

Steve Jobs launched iAd in 2010 to lend Apple’s devices — and design cachet — to mobile advertising, which he declared “really sucks.” The service debuted with several large brand advertisers, but its high cost — upwards of $10 million for exclusive categories — kept others at bay.

Continue reading at AdAge.com