Lady Gaga and Tony Bennett Ham It Up For H&M (See Last Night's New Ads)
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lady Gaga and Tony Bennett doo-wop away, backed by a swing band and sweater models, for H&M’s holiday offerings (Creativity made it an editors’ pick yesterday). Walmart and Hyundai are also beating the holiday drum. As is McDonald’s, which is promoting a new gift card with American Express. A deadbeat dad is swapped out — and introduced to a Samsung smartwatch — in Verizon’s latest Christmas spot, “The Good More.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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