Nissan Returns to the Super Bowl After Nearly Two Decades Out


Nissan said Tuesday that it is returning to Super Bowl advertising with a 60-second commercial in the upcoming big game. The ad will be created by TBWA/Chiat/Day, Los Angeles,, a spokesman said.

The spokesman declined to say when the ad would run but confirmed that it will appear in-game and not during halftime.

Nissan hasn’t advertised in the Super Bowl since 1997, according to the compan. Its recent marketing strategy tied to “big events” lent itself to a return.

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