Hasta La Creative!

We are fairly sure that the ad for Amazon’s new product “Echo,” which premiered yesterday, was created in-house. No agency has taken credit for it, and Amazon Advertising’s homepage does have a great bio:

“Can Advertising make the world a better place? We’re up for giving it a try. We believe in arresting, insightful, energetic communications that people welcome into their lives.

So all you brands with purpose, optimism, big ideas about making a better world, or even just a fresh point of view, come on in. Let’s make great things happen.”

Here’s the spot that debuted yesterday. It’s very long.

In short, Echo is a better parent and partner than you could ever be.

A few hours ago, a Reddit user calling him/herself “The Invincible” posted a slightly altered version of the spot.

(more…)

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