Oct
30
AKA NYC Launches Star-Studded “It’s Only A Play” with a Smile
Posted in: Uncategorized
Entertainment marketing and advertising agency deploys selfies in an innovative Broadway industry media-first opportunity in Times Square to promote the Terrence McNally comedy.
New York, NY—
AKA NYC came up with a unique strategy for capitalizing on the star power of the cast of Terrence McNally’s backstage comedy It’s Only A Play, which opened recently at the Gerald Schoenfeld Theatre on Broadway. It developed a multi-platform advertising and marketing campaign based on that most ubiquitous of current cultural icons: the selfie.
Adland:
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