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Imagine setting a fitness goal — and then announcing it to your entire workplace. Or joining your office-mates in a daily round of planks or jumping jacks.

A little scary? Perhaps. But it’s a way of life at Gatorade, whose in-house athletic program is a lot more ambitious than the typical employee wellness initiative. The Chicago-based, PepsiCo-owned brand has for years encouraged and incentivised employees to set personal physical fitness goals. But Gatorade stepped up its game this year with a new version of the program called “G-Feat” that recently concluded.

The six-month program gives the brand’s roughly 150 employees the choice of following three tracks: endurance, strength training and fitness. Employees are not required to participate. But Gatorade encourages involvement and goal-setting by subsidizing program costs and giving access to trainers, class fees and training gear.

Continue reading at AdAge.com