Oct
27
Surprise! The Banner Ad Turns 20, and Keeps on Going
Posted in: Uncategorized
Oct. 27, 1994
HotWired, the online version of Wired magazine, runs the first-ever banner ad. “Have you ever clicked your mouse right HERE?” the ad asked. “YOU WILL” it answered. It was right. 44% of people who saw the ad clicked on it, according to Joe McCambley, who was a member of the team which built the ad for AT&T.
June 1995
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