Oct
24
Pandora Listener Growth Slows
Posted in: Uncategorized
Pandora Media’s user growth slowed to 5.2% in the third quarter, the company said in its latest earnings report.
Active listeners for the Oakland, California-based company grew to 76.5 million from 72.7 million a year ago, when Pandora reported user growth of 25%. The figure stood at 76.4 million in June, after 7.5% growth in the second quarter.
Listener metrics are a focus because the company is under assault by deep-pocketed rivals from Apple to Google. Pandora is focused on converting usage into revenue, Chief Financial Officer Mike Herring said.
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