Oct
20
Bose Set to Consolidate Global Media With IPG and WPP Agencies
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Headphone and speaker maker Bose has consolidated its media agency business with agencies belonging to Interpublic Group and WPP Group, following a lengthy review that began this spring.
An Interpublic team consisting of MediaHub — the media arm of Mullen — and larger media agency sibling Initiative will support media and direct response for Bose in North America. International incumbent MediaCom will retain its work in Europe and add Asia, North Africa and the Middle East.
The move consolidates media buying and planning business previously handled by various agencies in local markets, including incumbents MediaHub in the U.S. and MediaCom abroad. Omnicom had handled direct response for Bose.
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