Don't Forget the Tried and True

Category: Up Your Game
Summary: Email is a pivitol marketing vehicle for retailers both online and off, because nearly everyone online uses it. We each average about 416 commercial messages per month. Ninety-one percent of us check email at least once a day and 70% admit to always openings emails from their favorite companies. Seventy-four percent say it’s their preferred channel for receiving commercial messages. Social media is fun, but email gets the job done.

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