Hasta La Creative!

Jarryd Zankovic, a senior art director at Play Communications in Sydney, Australia, earned the karmic wrath of Reddit, which seized upon a douchey (though apparently tongue-in-cheek) interview with him in marketing magazine B&T and declared the 28-year-old to be “Australia’s biggest wanker.”

They made fun of his grooming regimen, his 30-40 pocket squares, his drop crotch pants, which he says are necessary due to the large size of his wang. They even made fun of the spelling of his name.

The flame war caused B&T magazine to write a rebuttal to the “shocking troll attack,” asserting that Zankovic is not Australia’s biggest wanker, though giving no other suggestions for who might better wear the crown. B&T even rolled out the hashtag #TeamJarryd, which was hijacked about 30 seconds later by more people who had never heard of Jarryd Zankovic and could give a rat’s ass about B&T magazine, but who wanted to make more fun of this stylish young man and his immaculately groomed beard.

I could go on about how online bullying of men is often ignored in the assumption that they can take it, or point out that B&T magazine is surely enjoying all the clicks at Jarryd’s expense, or even admit that, in general, advertising creatives dress a bit hipper than the rest of the population. But really, what this comes down to is a total rejection of dandyism in its latest hipster format by a group of people who feel like they’re fighting a battle for the very concept of manhood.

And really, I can’t argue that it’s a bit douchey to whine about needing drop crotch pants cause you’ve got a lot going on down under.

Via Mashable.