Hasta La Creative!

How did you land your first job in advertising?
My first job in advertising was as a summer trainee in network advertising. I remember Rajan giving me my first assignment on Jet Airways. It was a bunting and dangler. And when it got printed i could not believe that this is my work. I had flaunted it to everyone i met.
Later I joined Leo Burnett as a trainee. And that was a very funny interview. I had gone with my huge portfolio and was called into Aggie’s room. I desperately wanted to join LB. He looked at my work and as he was about to say something there was a cockroach running on the carpet. It was the very old LB office. (but still my favorite one. we could hide or runaway from office and servicing would not know He asked me ‘ Are you scared of cockroaches? I was quiet smiling.. and then he said ” if you are scared I wont hire you” I took it very seriously and said “No i am not”. He laughed and said “There will too many here to hound you, including me” So when do you want to join… I smiled and said “tomorrow”.

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