Aug
26
How Brands Can Tap China's Unique Social Media Culture
Posted in: UncategorizedIn China, the internet plays a uniquely powerful role in popular culture. Witty content, often involving Chinese-language puns or plays on words on social media, can make a huge impact here.
That’s partly because people in China have a relative dearth of exciting mainstream entertainment choices and trusted information sources, and because the one-child policy has left young people looking for opportunities to socialize.
So how are foreign brands tapping into China’s vibrant internet and social media culture? Take Mizone, a popular drink brand from Danone.
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