Hasta La Creative!

Today brings news that Mark Peters has joined the LA offices of TBWAChiatDay as creative director.

Peters made headlines here in 2010 when he left mcgarrybowen for Deutsch LA after a brief stint managing the Verizon account. At Deutsch, he served as SVP and played lead on Volkswagen (which recently taught our imaginary sons how to throw a baseball). Of course, he also worked on the famous Darth Vader spot that recently lost its “most viral ad ever” crown to…a Shakira video.

CCO Steven Butler writes, “Mark has an impressive background, and a rich history of creating inspiring, needle-moving campaigns for a slew of top-tier multinational brands”. His resume includes periods serving as art director at Ogilvy LA and Martin, and prior to joining mcgarrybowen in 2010 he handled BMW, Kohler, AT&T, Legacy and L.L. Bean as ACD at GSD&M.

In his new role, Peters will no longer be a one-client guy: he will work across accounts including Southwest Airlines, Nixon, Gatorade and NKLA (No Kill Los Angeles).

One factoid we gleaned from the release: Peters played both collegiate and professional soccer before settling into a more workaday career in the ad world.

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