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Abraz-MG

It all started with aggressive outbursts, followed by severe depression and a very strong desire to die. Since his sister was diagnosed, Roberto gets worse by the hour. Those with Alzheimer are not the only ones who need help.

In the beginning, it was about dates, names and addresses. As time went by, the brain even forgets how one gets fed and dressed. Nowadays, he needs help. Roberto can no longer take  care of his mom on his own. Those with Alzheimer are not the only ones who need help.

Advertising Agency:Perfil252, Belo Horizonte, Brazil
Creative Director:Márcia Lima
Head Of Art:Marcos Pina
Art Director:Francisco Valle
Copywriter:Adriano Docconi
Photographer:Ale Burset
Producer:F16 Producciones