DigitasLBi's Chicago Office Goes to Summer School With BuzzFeed
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DigitasLBi’s Chicago office is bringing in BuzzFeed writers to help the ad agency generate effective social advertising campaigns.
The so-called “BuzzFeed in Residence” program, which launched yesterday, will bring in business-side ad writers from the social news and entertainment website to Digitas’ Loop home for office hours one day every other week.
BuzzFeed employees will join Digitas staffers to “riff on ideas or ask questions and get better immersed in the aspects of our business,” says Adam Shlachter, head of media activation for Digitas’ North American operations. The BuzzFeed team will help create real-time content and reaction to breaking news on behalf of clients, as well as assist Digitas team members in analyzing social media content.
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