Jul
01
Online Ads Make More Money Than TV
Posted in: UncategorizedOh, look: another shot has been fired in the TV vs. digital debate.
This week David F. Poltrack, Chief Research Officer at CBS, told Variety that digital is more profitable–at least on a per-viewer basis. Why? Channel surfing–or lack thereof.
“If you stream our programming online, you’re seeing a full complement of advertising – you can’t bypass it.”
The total, per viewer, is 10-20% more ad revenue for a single streaming program as opposed to one airing live. And Poltrack expects that divide to grow larger.
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