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We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. “Why would we pay more for something we already have?” our customers ask. “Our email marketing is doing just fine. We don’t need marketing automation.”

The question is problematic; marketing automation and email marketing are not synonymous, nor are they interchangeable. Email marketing is a single cog in the marketing machine. Marketing automation composes multiple cogs working together to power better customer experiences and increase website traffic and conversions.

Workflows

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