Jun
26
How to Promote Your Mobile App
Posted in: UncategorizedThe “if you build it they will come” approach may have worked for Kevin Costner in Field of Dreams, but as most marketers have come to realize, this is a poor approach for marketing a mobile app.
While there is no one sure-fired way to ensure successful app distribution and adoption, there are seven things you need to ensure you include in your approach.
Plan Ahead. “By failing to prepare, you are preparing to fail.” So said Ben Franklin, and while I don’t believe he was referring to app marketing, he could have been.
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