Hype Is Holding Back the Power of Data for Business
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In the last 24 hours, how many devices have you used to connect to the Internet? How many websites have you visited? How many apps have you used? And how many messages have you sent and received — personally or professionally — through digital channels? If you’re like most people, it’s almost too many to count. This is your new reality. Every interaction, every communication, every touchpoint creates a digital breadcrumb — a piece of data that can be analyzed and manipulated. The firms that can turn all those breadcrumbs into meaningful insight will dominate.
Big Data Isn’t a Tech Stack
Data now plays a huge role in helping your firm win, serve, and retain customers. To that tune, hardly a day goes by when we’re not bombarded with messages about the “big data platforms” that will solve all of our marketing problems. Let’s be honest though: big data isn’t a suite of new technologies that will solve yesterday’s challenges or a one-and-done solution that can be bought off the shelf.
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