Four Memes of Cannes (OK, Three Memes and a Troll)


Dead in Cannes

The hashtag #deadincannes started when a message about FCB Health Chief Creative Officer Rich Levy’s phone dying got lost in translation a bit and was reinterpreted by a Grand Hotel employee as “Rich Levy is dead.” The FCB Health team took to streets, dropping like flies. Next year it will be a toss up between #dismemberedincannes and #canneszombies, the agency said.

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