Hasta La Creative!

It’s Monday at the Bourbon Street Cafe. On today’s menu is Old Forester marinated flank steak and the Sonoma Crimson Cooler, a cocktail made from Woodford Reserve, Southern Comfort and orange and pineapple juice.

But this isn’t just any caf — it’s the corporate cafeteria at Brown-Forman. Serving booze at lunch is a long-standing tradition at the Louisville, Ky.-based maker of Jack Daniel’s and other liquor brands, just as alcohol is woven into the corporate culture of most brewers and spirits marketers. At Brown-Forman, an internal website includes a message welcoming employees to “enjoy one B-F product drink with their meal” noting that it is “in the spirit of being great brand builders.”

But what if you don’t drink?

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