Hasta La Creative!

I recently encouraged readers to send in questions for this new Friday thing we’re calling the Media Guy Mailbag — a sort of AMA (ask me anything) on media and pop culture. Here’s the first installment.

Reader James Richman is concerned about C7 — paying for TV commercials based on ratings measured across seven days (vs.

the usual C3 and its three-day window) — as a new industry standard in the wake of the recent news about GroupM striking upfront agreements with networks to use C7. “If C3 does become C7,” James wonders, “what will be next?” He helpfully offers suggestions for additional measurement standards, including C7 “plus 15 minutes for New York audiences” and C7 “plus 1-2 hours additional for doctors.”

James, as a New Yorker, I’m deeply offended by your suggestion that I’m always running 15 minutes late. Mind you, if I am late, it’s only because there was a “police investigation” on the 6 train and I was stuck in a subway tunnel forever. Honest!

Continue reading at AdAge.com