See Salaries for the Most In-Demand Digital Marketers
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Demand for technically skilled digital marketers will continue to grow in 2014, with salaries likely in tow, but employers are still trying to determine exactly which kinds of employees are essential to add first, a new report said Wednesday.
Thirty-eight percent of employers will be hiring more digital marketers this year than they did last year, according to the report from recruiter Mondo, which asked 300 senior marketing executives about their plans. Within the broad digital arena, a wide variety of fields are growing, Mondo said, including content marketing, big data, search engine optimization and search engine marketing, marketing automation, lead generation, creative, social media and e-commerce.
Half of all marketers hired this year will have some kind of technical background, Mondo said.
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