Jun
16
Harvey Nichols 'Selfish' Holiday Campaign Wins Promo, Activation Grand Prix
Posted in: UncategorizedA box of paper clips. A sink plug. A bag of gravel. Those were among the creative assets that won the Grand Prix in the promo and activation category at the Cannes Lions International Festival of Creativity. The winning work: The “Sorry, I Spent It On Myself” Collection for U.K. retailer Harvey Nichols, created by Adam & Eve/DDB.
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What it is: The luxury retailer launched a holiday promotion that cheekily promoted selfishness by selling a gift collection of inexpensive items including rubber bands, cheap pens, canned food and the aforementioned paper clips, sink plugs and bags of gravel. The idea: Spend little money on other people’s gifts and you’ll have more to spend on yourself.
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