Jun
16
Playbill, the Magazine of Broadway, Makes its Logo a Rainbow Ahead of Pride Week
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Playbill, the magazine distributed to theatergoers nationwide, has swapped its iconic yellow and black logo for the rainbow flag synonymous with the LGBT community as part of a campaign called “30 Days of Pride.”
It’s the first time the magazine, which has its 130th anniversary this year, has altered its logo in such a broad format. The move is timed to coincide with Pride Week, which falls on the last week of June.
For the month of June, the rainbow logo is appearing on the 1.6 million Playbills distributed at theaters on and off Broadway in New York, along with content inside the magazine about LGBT contributions to theater. The campaign also features daily web stories on the topic.
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