Salary Survey: Creatives Are Most Sought-After, but See Smallest Raises


Adland employers seem to be hiring more often but salary growth is slowing, according to the annual Salary and Job Market report by recruitment firm 24 Seven.

The online survey of almost 2,000 marketing professionals found that 77% of respondents said they were hiring as often as last year or more, up from 60% in 2013. “People are feeling more hopeful after a long time of waiting to move forward,” said Natasha Lopoukhine, director of strategic content and communications for 24 Seven.

But salary increases aren’t any more common. Of those surveyed, 71% said they’d gotten a pay bump, compared with 72% in the survey last year. And salaries on the whole rose 4% on average, down from a 5.5% increase in 2013.

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