Hasta La Creative!

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved.

Advertising Agency: Publicis, Guangzhou, China
Creative Director: Sheena Jeng
Chief Creative Officer: Akae Wang
Art Director: Yolanda Zheng
Copywriter: Aiya Chu
Illustrator: Bendit Li
Photographer: Dannvon Chng
Published: May 2014