Jun
12
Samsung Wants to Be a Premium Brand In Home Appliances
Posted in: Uncategorized
Samsung sells more TVs than anyone else, but they’re trying to become a premium brand in other staples of domestic life, and they’ve got a colossal marketing budget to make it happen.
On Wednesday, the Korean electronics giant revealed the latest features of its home appliances line with a decadent event in downtown Manhattan, where four Michelin star chefs shared a stage with Samsung executives. For the event, the company renovated a warehouse, which will serve briefly as a showroom for its line of kitchen, dishwasher and laundry products.
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