Jun
11
The Right Pitch: Which Is Your Favorite 2014 World Cup Anthem?
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In adland, it’s the brands that are vying for the top World Cup spot. From Activia to Samsung, we’re rouding up the anthems for this year’s matches. (And if we’ve missed any, tell us in the comments below.)
Dannon’s Activia is making a splash with its dance single, “La La La (Brazil 2014),” by Shakira featuring Carlinhos Brown. The soccer-themed song and video are in support of the UN’s anti-hunger group, World Food Programme.
Beats by Dre’s star-studded World Cup ad (featuring a cameo by Apple) isn’t exactly an anthem. But based on the killer soundtrack, “The Jungle” by X Ambassadors and Jamie N Commons, it should be.
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