Brussels Airlines Flights to France: Brussels Airlines enables blocked content for Belgians
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Media, Online
Brussels Airlines
Brussels Airlines wanted to promote their low-priced flights to France to the French speaking Belgians. Together with BBDO, they used blocked content videos online as their medium. 40% of the French speaking Belgians watch TV programmes that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favourite TV programme, he can watch it later, online.
That’s easy, but only if you live in France. Belgians don’t get to see a single episode online. They only get to read: “This content is not available in your country” Brussels Airlines took that chance. On top of the blocked content videos they placed banners telling the Belgians: “Go where the content is available. Fly to France.” The Blocked Content Banners reached a click through rate of 14,58% which is almost a 100 times better than a traditional banner campaign.
Advertising Agency:BBDO, Brussels, Belgium
Creative Director:Sebastien De Valck, Arnaud Pitz
Art Director:Jutta Callebaut
Copywriter:Jutta Callebaut
Account Supervisor:Isabel Peeters
Advertiser Supervisor:Stijn Martens
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