Top PR Firms Promise They Won't Edit Clients' Wikipedia Entries on the Sly
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Several of the largest public-relations agencies issued a joint statement Wednesday promising to play by the rules of Wikipedia. It comes after years of PR agencies surreptitiously editing their clients’ pages on the site, much to the dismay of Wikipedia’s volunteer editors.
In the statement, 11 PR agencies “publicly state and commit” to abide by five principles that would prevent them from editing a client’s Wikipedia entry without first going through proper channels. It also makes overtures toward repairing the tenuous relationship between the PR industry and Wikipedia.
The firms that signed the statement are Edelman, Ogilvy & Mather, Fleishman Hillard, Burson-Marsteller, Ketchum, Porter Novelli, Peppercomm, MDC Partners, Voce Communications, Allison & Partners and Beutler Ink.
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