Jun
05
Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp
Posted in: Uncategorized
Google’s dominance in paid search is shrinking. And the culprit is the ballooning world of mobile-apps.
Mobile will account for 85.9% of digital ad search dollars by 2018, reaching $28.41 billion, according to a new report from eMarketer released today. And Google’s share will fall to 64.2% — down from 82.8% in 2012.
Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars.
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