Hasta La Creative!

In the latest sign of the importance of advertising to Google, the tech giant has promoted its top marketer to the senior ranks.

Lorraine Twohill has been named senior-VP of marketing at Google. She will continue to report to Google’s chief business officer Nikesh Arora, according to a person familiar with the matter.

The senior VP title at Google is often considered sign of entry into Mr. Page’s kitchen cabinet of most trusted advisers. But membership to that elite group — commonly called the “L Team” — is typically contingent upon reporting directly to the chief executive. Ms. Twohill is one of a number of senior VPs who do not reportly direct to Mr. Page, the person said.

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