Q&A: Branding Lessons From Comedian and '@midnight' Host Chris Hardwick
Posted in: Uncategorized
Chris Hardwick, who founded geek website Nerdist Industries in 2008 and is working on expanding his concurrent TV gigs to three from two, knows about building a brand that lives across platforms.
In Comedy Central’s “@midnight,” Mr. Hardwick arguably has TV’s most successful series at using social media. The late-night game show, which began in October and is hosted by Mr. Hardwick and co-produced by Nerdist, regularly outpaces both Jimmy Fallon and Conan O’Brien for Twitter mentions and breaks onto Twitter’s trending topics with its signature segment, #Hashtag Wars. During the segment, comedians devise one-liners for made-up hashtags. Viewers are encouraged to post their own responses to the hashtags on Twitter, with the best responses later shown on air.
Next up, Mr. Hardwick will bring his web series, “All-Star Celebrity Bowling” to AMC. In the pilot, set to debut on AMC next year, Mr. Hardwick competes in a friendly game of bowling against “Mad Men” star Jon Hamm. (Mr. Hardwick promises no bumpers in the gutters.)
Post a Comment