May 28

NFL Now Web Service Adds Amazon Distribution and McDonald's Sponsorship

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The NFL has signed up another sponsor and more distribution partners for NFL Now, a free video service that’s set to deliver highlights, analysis and other content via the web starting this August.

McDonald’s has signed on to join Procter & Gamble’s Gillette and Verizon as a launch sponsor for NFL Now, according to Brian Matthews, senior VP of sales for NFL Media. The NFL is in talks to land a fourth presenting sponsor, he said, probably a beverages or financial services marketer.

McDonald’s sees NFL Now as a new distribution point, said Mr. Mathews, a former NBC ad sales executive. “They saw the value in that, and wanted to be a part of it from the beginning,” he said. Terms were not disclosed.

Continue reading at AdAge.com

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