Hasta La Creative!

If you’re not like me, you probably weren’t reading the Automobiles section of Sunday’s New York Times over the holiday weekend. (Hopefully you were actually using your own automobile for a little escape.) But since I am me — i.e., a carless Manhattanite who takes perverse, vicarious pleasure in reading automotive coverage — I hereby present to you an ICYMI link to what is the harshest, funniest Times car review I’ve seen in ages.

The Times has a reputation for a certain swaggering fearlessness in its test drives — remember the Times vs. Tesla battle from last year? — but John Pearley Huffman’s review of the 2014 Mitsubishi Mirage is something else entirely. For starters, there’s the headline — “It’s Cheap, but Is It Overpriced?” (that’s a rhetorical question) — and then this first paragraph:

“Low expectations don’t guarantee happiness, but at least there isn’t much disappointment. The reborn Mitsubishi Mirage lowers expectations, strangles them and buries their remains in a deep unmarked grave. If this car wasn’t disappointing, it wouldn’t be anything at all.”

Continue reading at AdAge.com