Bailey Lauerman: What It's Like to Win Ad Age's Small Agency of the Year
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Perhaps most importantly, our status as Small Agency of the Year allowed us to add even more really talented, nice people. But, here’s the thing: nearly everyone who has joined our team in the last eight months found us. They figured we must be doing something right to earn that kind of recognition, and, we’ve helped prove them right.
Thinking back to our moment on the podium accepting our award at the Small Agency Awards in Portland, we realize that values we built our agency upon were recognized by the industry, and that was gratifying. Indeed, great ideas can come from anywhere, even Nebraska.
So our advice to peers in the small agency community: it’s not the award that will lead to your success. It’s all those gut-wrenching, terrifying, substantial changes you’ve been meaning to make. The ones you haven’t gotten around to and have been purposefully avoiding. The changes your largest client hasn’t demanded — yet. Dust off that to-do list. Trust us, it’s worth it.
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