Hasta La Creative!

The idea of family was a central theme in this week’s episode. Spoilers: It served as the heart of SC&P’s new Burger Chef work and emerged in various plot threads, like Bob Benson’s proposal to Joan, the disintegration of Don’s marriage to Megan and even in the pseudo-unit formed by Don, Peggy and Pete in the episode’s final scene. But what was going on in the real ad world at the time? Find out in this week’s installment of real ad headlines from the final season of “Mad Men.”

Court Rules Cost of Taking Mom on Trip Is Deductible

Back in 1969, that family was crucial to business was evident in this federal court ruling, which allowed for the tax deduction of a wife’s travel expenses when she accompanied her husband on a business trip. The court stated that although the wife’s activities “‘were of a kind which she would normally engage in while they were both at home,” the added factor was that company policy put her husband to the additional expense of paying for his wife’s travel expenses ‘so that she could assist him in this way on the road.'” The ruling stemmed from a case involving Disney head Roy O. Disney, who had attempted but failed to claim tax refunds based on his wife’s travel expenses.

Continue reading at AdAge.com

Source