Hasta La Creative!

All’s quiet in the TV upfront marketplace. Following last year’s relatively slow pacing for upfront deal-making — the time when networks look to secure ad commitments for the fall season — this year’s marketplace is expected to once again be drawn out through the summer months.

Upfront negotiations traditionally don’t truly get underway until the week following Memorial Day, but media buyers often said in years past that they had done some early deals by this point. That doesn’t seem to be happening this year, at least not yet.

“No network has been aggressively pushing,” one media buyer said.

Continue reading at AdAge.com

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