Volvo's 'Epic Split,' Dentsu are Big Winners at the U.K.'s D&AD Awards
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This year’s big winners at the U.K.’s Design and Art Direction awards, announced in London last night, included Volvo Trucks’ “Epic Split”, by Forsman & Bodenfors, “Real Beauty Sketches” by Ogilvy & Mather Brazil for Dove and Honda’s “Sound of Honda / Ayrton Senna 1989” by Dentsu Tokyo.
“Epic Split” picked up two Yellow Pencils as well as a Black Pencil, the highest honor given by D&AD, while “Sound of Honda / Ayrton Senna 1989” was the most highly awarded campaign overall, picking up one Black Pencil, two Yellow Pencils, one Nomination and four In Book Awards. It also helped Dentsu win Most Awarded Digital Agency.
The Volvo ad continues a winning streak that also includes top honors at the Art Directors Club and the One Show. The Honda campaign, which recreates the engine noise from the 1989 Japanese Grand Prix, where Ayrton Senna broke the record for the world’s fastest lap, earlier earned a One Club nod as one of the best auto ads of the year,
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