May
22
Hey Awards-Fest People: How About Some Prizes for Barter?
Posted in: UncategorizedAs the Cannes Lions Festival approaches and traditional agency execs get ready to pick up their coveted awards, I have a question for the industry: Why no awards for trade and barter?
Until now, the formula for an award-winning ad has been painfully simple: Hire a creative team from the hot agency du jour, bring in a big-name director to make it look good, and boom — instant hood ornament for your fireplace.
On the other hand, have you ever tried turning 150 tons of frozen brisket into your spring TV buy? Didn’t think so.
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